Make your Case, Support it, and Sell

November 05, 2024

Okay, so now that your StudioLink’s top section is filled out, we’re going to move on to the meat and potatoes of your brands presence on StudioLink: we’re going to teach you how to build a module.

StudioLink is a powerful tool for creating seamless interactions with your audience. Step by step we will go over how to set up your modules, keeping in mind that your end goal is to inspire your visitors to click your CTA (call to action) button. Your CTA could be anything from purchasing a product to signing up for a service, subscribing to a newsletter, ordering Ingredient List Delivery, or following a social media profile. Start by identifying what your desired action is – what are you selling?

For example: For Tiny Trail Bites, our first module is going to be to sell our Coconut Almond Bliss bite pack.

An effective StudioLink module is assembled in 3 steps:

Step 1: Make Your Case

This step is where you want to make your case for why people should buy what you’re selling.

A few ways to make your case are to:

  • Clearly define how your product solves a specific need.
  • Emphasize what sets your product apart.

EXAMPLE:

For example, for Tiny Trail Bites’ Coconut Almond Bliss bites our case is:

Coconut Almond Bliss bites offer busy parents a healthy, convenient snack for toddlers, made with wholesome ingredients like coconut, almonds, and oats. Packed with energy, fiber, and healthy fats, they support growth and development. Unlike many toddler snacks, they contain only simple, recognizable ingredients, ensuring both safety and nutrition, and are perfectly portioned for on-the-go convenience.

Step 2: Support Your Case

Next, you must provide support for the case that you made in Step 1.

Ways of providing support can be:

  • Share positive feedback from satisfied customers for social proof.
  • Use data or certifications to support your claims.
  • Use videos or live demos to show the product in action, illustrating its benefits and ease of use.

EXAMPLE:

For example, supporting our case for Tiny Trail Bites’ Coconut Almond Bliss bites looks like:

One satisfied mom shared, “I love that I can trust these bites for my toddler—no added sugars or artificial junk. Plus, they’re perfect for little hands!”

Backed by a Certified Organic and Non-GMO label, these bites meet the highest standards of safety and nutrition, giving parents peace of mind.

Step 3: Sell Your Offer

Now’s the time to go in for the sale.

With StudioLink’s CTA button at its core, each module presents a golden opportunity to sell. Use the button fields to link directly to what you’re selling.

We also recommend adding bullet points to improve your audience’s understanding of the product’s value, highlight its main benefits, unique features, and any special deals.

EXAMPLE:

For example, for Tiny Trail Bites’ Coconut Almond Bliss bites, we would add the link for purchase and incorporate a special deal to motivate sales. This looks like:

Special Deal: Tiny Trail Bites “Snack & Save” Bundle!

For a limited time, purchase two boxes of Coconut Almond Bliss granola bites and get a third box FREE! Plus, enjoy free shipping on all orders.

Perfect for stocking up on your toddler’s favorite healthy snack while saving big. Don’t miss out—offer valid while supplies last!

There you have it! That’s the 3 step process for creating an irresistible offer.

For more info on the 3 steps check this out

For more on Ingredient List Delivery, check this out