Recipe Content & Food Delivery

Company Name:
SL Recipe Internal Deck
Based in:
Founded in:
CEO:

About StudioLink Recipe

StudioLink Recipe is your Recipe and Delivery Storefront.

For Food Content Creators:

StudioLink Recipe is the most Monetizable Recipe page in the business.

  • Recipe paywall feature – set your own price for recipes so followers can pay to access them, like a Patreon specifically for food creators

  • One-click Instacart integration – instantly add ingredients to shoppable Instacart lists for followers, earning Creatives a commission on each purchase.

  • Effective Recipe Link in Bio – StudioLink Recipe is the most effective all-in-one destination for food creators. It’s your media hub, storefront, and recipe library — all in one, recipe-optimized link. With one-click search, followers can quickly find exactly what they’re looking for. Shift the way fans discover and experience your recipes.

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The better way to share your recipes

For Recipe Lovers

Whatever your recipe needs are, we have it. From social media to your kitchen table.

Typically, when browsing recipes on social media:

Recipes are buried in captions, difficult to access, or requires DM’ing the creator. Links lead to clunky websites that are hard to navigate or go down entirely

StudioLink Recipe solves this. Providing the service of: 

  • Published trending social media recipes in a streamlined, easy-to-follow format with clear, step-by-step instructions

  • Ingredients are instantly shoppable and can be delivered straight to your door

  • The original social media video is embedded, so you can follow along visually

✨ We fill the gap in the market for recipe lovers by making finding, saving, and cooking recipes seamless.

Food is Life, Technology & The Center of the Home - StudioLink Recipe

Lemongrass chicken vermicelli bowls

External Onboarding

Sales Page

Share Recipes with Friends and Family

Monetize Recipes Fast and Easy

Whiskey Old Fashions w/Cherry Vanilla Bitters

Ingredient List is Designed for Creatives to Connect their Recipes to the Daily Lives of their Audience

1-Click Purchase and Delivery for Ingredients

About Page

FAQ Page

Support Center

Understanding StudioLink Recipe The Symbiotic Ecosystem

When you think about StudioLink Recipe, it’s crucial to view it from multiple angles.

The Two Main Demographics

  1. Food Content Creators

    • Creators who share their recipes on the platform.

  2. Recipe Seekers (Consumers)

    • People interested in trying those recipes.

Why This Matters

  • Symbiotic Relationship:
    Without creators, there are no recipes for consumers.
    Without consumers, there is no audience for Creators.

Both are essential for StudioLink Recipe to function and grow.

The Club Analogy

Think of it like a Vegas nightclub:

  • They always let groups of women in freely, because they know:

    If the women are there, the guys will come.

Application to StudioLink Recipe:

If recipe lovers (consumers) are already on the platform, content creators will want to join to reach them.

The Takeaway

We must target both demographics (as outlined in the Three-Point Paradigm below). Approaching growth from this perspective ensures success.

What Makes StudioLink Recipe Different:

  • StudioLink Recipe is designed to accomplish 3 functions: (1) To help food content creators become financially independent, (2) get good ingredients in to our communities & real food onto our kitchen tables and (3) to push the boundaries of what food delivery can do
  • With a StudioLink Recipe Subscription - Creators can offer Recipe Ingredient Food Delivery via 1-click Instacart integration
  • Fully monetize recipe and UGC Content

The 3 Point Paradigm: Overview

StudioLink’s business model is built on three simple points:

  1. Social Media – Outreach / Connect with Creatives & Ambassadors 

  2. StudioLink Recipe – The Destination

  3. Build Audience – Market to food delivery and Instacart Users

Together, these three points create the foundation for growth, revenue, and industry dominance.

Point 1: Social Media Connect with Creatives

What it means:

  • Identify, engage, and onboard cooking content creators and food influencers.

  • Consistently run outreach campaigns to build a pipeline of creators who publish recipes and share their StudioLinks.

  • Reach out to content creators who will benefit from our Affiliate Program (detailed in a later module).

Why it matters:

Creators are our core partners, and we have a symbiotic relationship with them. It is very important to make sure they are able to onboard their content and best use our services to advance their media & business goals.

Additionally, our Affiliate Program is designed to give anybody the opportunity to earn substantial passive income (more on this later).

Point 2: StudioLink Recipe – The Destination

To fulfill the second pillar of our Three-Point Paradigm, we must establish StudioLink Recipe as a true destination for all your recipe needs.

How We Will Achieve This

We will accomplish this through our two flagship brands:

  1. StudioLink Recipe

  2. StudioLink Food Delivery

What We’re Building

The World’s First AI Health Assessment Food Delivery Program

  • Uses AI to analyze each user’s health specifications, goals, dietary preferences, and allergies.

  • Generates personalized ingredient lists and recipe plans to align with their goals (e.g. weight loss, postpartum recovery, anti-inflammatory eating).

The Vision

Imagine a user logging onto StudioLink on a Sunday night, planning their week:

  • They browse curated packages tailored to their needs:
    🍼 A postpartum “New Mama” package with nutrient-rich recipes and an accompanying cart ready to order.
    🏃‍♀️ A high-protein fitness bundle for lean muscle recovery.
    🌿 An anti-inflammatory package to reduce bloating and fatigue.

  • Each package includes:

    • Flushed-out recipes optimized for their goals.

    • Ingredient carts where all recipes utilize shared ingredients for zero waste.

As the week progresses, they simply open StudioLink Recipe to see what to cook next – it’s on autopilot.

Why This Matters

To build StudioLink Recipe as a destination, we must provide a service that:

  • Puts people first.

  • Delivers better ingredients and recipes into homes across America.

The Outcome

StudioLink Recipe becomes an essential part of daily life – a go-to hub that users return to weekly without thinking twice, because it simplifies their lives, nourishes their bodies, and helps them feel better.

StudioLink Recipe Food Delivery

Point 3: Build Audience Market to Instacart Users

The Opportunity

The food delivery market is worth $80 billion. Capturing even a small fraction of that by driving Instacart users to our creators fuels growth for both sides of our ecosystem.

Our Role

StudioLink Recipe is the hub that transforms Instacart from a grocery platform into a social media experience.

We are the missing component that turns grocery shopping into personalized, meaningful engagement:

  • Users build their Instacart profiles to meet their physiological needs by accessing recipes that nourish them.

  • Creators build their audiences and income streams by serving these users.

Why It Matters

It’s a win-win.
Creators succeed in their endeavors, and we help the users eat well and live efficient lives. The culture of StudioLink Recipe is – Do good business, so everyone walks away satisfied.

What It Means to Our Weekly Output:

  • Drive Instacart users to StudioLink Recipe to access curated recipes and grocery carts.

  • Convert food delivery customers into engaged StudioLink Recipe consumers, who follow and support creators.

AFFILIATE PROGRAM

Overview

Become a StudioLink Recipe Affiliate. All it takes is signing up and subscribing to StudioLink Recipe.

How it Works

  • Earn 20%+ commission on every subscription you sell. For every month that the customer remains actively subscribed the Affiliate payment continues.

  • The payout increases depending on the subscription and/or upgrade that the referred customer chooses. The higher the subscription tier, the bigger the payback.

  • The Affiliate Program is designed to give anybody the opportunity to earn substantial passive income.

We asked ourselves, “What does a person need to live comfortably?” and built the model from there, inspired by the Avon sales ladies.

The market cap is large enough for everyone to earn if they put in the work. For those struggling to find stable employment, this program offers a way to become part of the StudioLink ecosystem.

Affiliates manage their own accounts, count their own money and keep in touch with their customers to ensure they’re supported. The better they service them, the more serious the money becomes. Many people dedicate the majority of their time to working as affiliates, actively looking for products and services to promote for extra income.

Use Affiliate Program to pay the purchasing agents of our competitors. Neither LinkTree, Beacon, or other Link in Bio products pay their users as Affiliate Marketers.

StudioLink Recipe is highly competitive because of its superior product and high kickbacks.

With one of the most competitive commission rates in the market – which scales up with higher-tier subscriptions – there is real potential to generate life-style changing earnings.

Tools & Tracking

Affiliates receive:

  • A unique promo code to share with their audience for tracking and promotions

  • An analytics dashboard to track performance and monitor earnings in real time

Market Opportunity

The Opportunity

On Instagram alone, there are 162 million potential customers for StudioLink Recipe.

That translates to an annual market of $161,676,000 available to StudioLink Affiliate Marketers.

What This Means

Theoretically, an affiliate could sustain a living wage of $10,000 per month with just 2,000 active accounts.

Subscriptions & Services

We offer three subscription tiers. Users can choose month-to-month or annual account types.

StudioLink Recipe is the subscription tier we’re focusing on - this subscription is specifically catered to cooking content creators.

StudioLink Recipe Subscription

Subscription Features

  • Plug-and-play layout – intuitive design makes your recipes look professional and gorgeous without extra design work
  • Recipe paywall – set your own price for recipes so followers can pay to access them, like a Patreon specifically for food creators
  • Follower and subscriber system – fans can follow your account for free to keep up with your latest recipes or subscribe for exclusive content

  • Keep More of What You Earn: Creators keep 80% of their revenue

  • One-click Instacart integration – ingredients can be instantly added to Instacart grocery lists

  • External linking capability – add links to your socials, website, or other platforms

  • Social media video embeds – easily embed your TikTok, Instagram, or YouTube videos directly into your recipes

  • Smart Ingredient Checklist – for in-store shoppers to check off items as they shop

  • Access to your own StudioLink Recipe page that you manage and customize yourself

  • No StudioLink branding – your subscription removes StudioLink logos (unlike baseline accounts), making your recipe destination fully yours

CALL TO ACTION

Execute the Paradigm

Your role is to execute pivotal functions in the paradigm:

  1. Outreach to creators/ambassadors.

  2. Build the destination.

  3. Drive grocery buyers to creators.

Food is life. Food is security. Food is the center of the home. StudioLink Recipe will be the central platform for Food Delivery.

STRATEGIC OBJECTIVES

Our Objective

Build an audience of Instacart users and deliver them to our creators.

FOOD DELIVERY INDUSTRY CONTEXT

Food Delivery Industry

  • $80 Billion market.

  • StudioLink aims to be the FedEx of food delivery, by connecting creators, recipes, and groceries.

As food delivery grows into an essential part of everyday life, StudioLink Recipe empowers cooking creators to lead this shift by offering Ingredient List Delivery through our integration with Instacart, making it easy for people to access fresh ingredients and prepare nourishing meals at home.

Executive Staff - Communication & Documentation Standards

Why This Matters

At StudioLink Recipe, communication is everything. We are very particular about how we communicate because it ensures that:

  • Tasks are understood clearly

  • Expectations are aligned

Our Approach

Everything we communicate is intentional. We say what we mean, and we mean what we say. Nothing is filler. Each detail we share has a purpose.

What We Expect From You

Please take the time to thoroughly read all communication from the team. Avoid skimming. We need you to fully understand what is being conveyed.

In return, we expect the same level of detail, clarity, and care in your communication with us. This ensures:

  • We are always on the same page

  • We avoid misunderstandings

  • Nothing important falls through the cracks

Bottom Line:
Every message matters. Read carefully. Communicate thoughtfully.

Our Methods of Communication

Primary Communication Channels

To ensure clarity, alignment, and efficiency, we use the following main channels of communication:

  1. Spotrpage Emails
    All executive staff are expected to communicate exclusively through their Spotrpage email accounts for anything work-related. This ensures organized, professional, and trackable communication.

  2. Slack
    Slack is our main messaging platform for day-to-day communication, updates, quick clarifications, and team alignment. Please make sure you are active and responsive here.

Secondary Communication

  • Text & Phone Calls
    While Spotrpage emails and Slack are our primary communication methods, text and phone calls are used when immediate responses or urgent clarifications are needed.

What We Expect

  • Use your Spotrpage email for all formal communication.

  • Stay active and responsive on Slack throughout the workday.

  • Texts and calls are reserved for urgent matters, quick clarifications, or time-sensitive updates.

Bottom Line:
Keeping communication centralized and organized through these channels ensures we all remain aligned, efficient, and professional.

Plan of Action Requirement

Every time you receive an email or any piece of communication outlining your next task, it is your responsibility to put together a Plan of Action document for that task.

Your Plan of Action document should include:

    • The budget you will need to accomplish the task

    • Your return projections – what outcomes or ROI are expected

  • This ensures:

    • Everyone is on the same page

    • Expectations are clear

    • Budgets are approved in advance

    • We have a mutual understanding that you fully grasp the task at hand

This process is non-negotiable. It keeps our team aligned, strategic, and efficient in execution.